Exploring Product Innovation at UK Construction Week
The Technical Marketing & PR team recently visited Birmingham’s NEC to attend UK Construction Week – the largest construction trade show in the UK, showcasing innovation from all sectors.
UK Construction Week included the Build Show, Timber Expo, HVAC, and many more interesting expos all under the construction umbrella. With over 650 exhibitors, it was interesting to see so many new and exciting products being introduced to market.
Some of our clients were exhibiting at UK Construction Week, including ROCKWOOL and SIG Performance Technology. ROCKWOOL embraced technology on its stand, providing a variety of interactive and immersive activities that allowed visitors to understand its products through augmented reality and physical experience. SIG Performance Technology utilised UK Construction Week as an opportunity to launch and promote a range of new products that have come to market from AIM and Euroform.
After working on product launch PRs for SIG Performance Technology and marketing content for ROCKWOOL, it was brilliant to get up close to the products and see the marketing materials we helped create at such an iconic event for the construction industry.
If you would like to see what ROCKWOOL and SIG Performance Technology had to offer, we were on hand with our camera equipment to showcase their stands and find out more about their new products.