There are many reasons businesses may be looking to work with a marketing & PR agency, whether it be for projects, additional resource or to fulfil a year-round function. We know the process can be long and time-consuming, and it isn’t a necessarily a bad thing, as it’s crucial that you find an agency that works well for your business, so you can reap the benefits. We spoke to some of our clients about how they went about working with us and the best advice they would give to businesses currently in the process.
- Your objectives
First and foremost, you need to think about exactly what you want from an agency and what role you would like them to play. Only when you know what you’re looking for can you begin to invite agencies to submit proposals. This doesn’t mean you won’t be able to add elements on, it just means you need to be able to communicate your core intentions. You should also agree a budget spend in principle for the agency to work with.
- The significance of specialisms
For our clients, specialisms are one of the most important points they raised. If only it was as simple as any agency being the perfect fit for any business. There are an array of business types out there, and there are also many different types of agency. If your business is in the manufacturing sector, find an agency with manufacturing experience. If your business in the technology sector, find an agency with technology experience. If your business is retail, then find an agency with retail experience. For something that is quite logical you’d be surprised how many businesses sometimes overlook the link. If an agency has proven experience in your sector, the chances are they already understand the principles of how your business works and have existing relationships with the trade media in your sector.
- Team work really does make the dream work
Your agency should be an extension of your own team and work in sync. Ask to meet the team, visit each other’s offices if time allows. It’s important to get a feel for what the relationship might be like, it’s a bit of a dating game, you need to find that spark and be excited about working with one another.
- The nitty gritty stuff
Request a portfolio and have conversations about the types of work the agency has been involved in for other clients. Find an agency that is focused on producing quality output and campaigns. Client testimonials are also useful to help you evaluate the work of an agency.
If you’re on the lookout for an agency for the first time, or thinking of reviewing your current partnership, we hope these tips from professionals who have been there, done that, and got the right t-shirt will help you out.