Entries by Tom Martin

Post GDPR: Marketing in a regulated world

Post-GDPR: Marketing in a regulated world Just over a year ago, businesses all over the country were staring down the barrel of the incoming GDPR regulations, wondering how the marketing landscape would change. GDPR seemed set to shake the business world, and it was a clarion call for marketers to review their strategies. Ultimately, whilst […]

Reaching a new audience with podcast marketing

Podcasting has seen a huge growth in popularity in the last five years, with weekly listeners in the UK having increased from 3.2m in 2013 to 5.9m in 2018.1 Although the majority of podcast listeners tune in to entertainment genres, many businesses are reaping the rewards of on-demand audio. Podcasting is non-disruptive media boasting high […]

Bright horizons for Education Technology through 2020

Education technology, or EdTech, is becoming increasingly embedded in every level of our education system. The growing EdTech revolution can be seen in classrooms and lecture theatres around the world, but the British government is proving to be among the most proactive in supporting its development and implementation. The Department for Education recently published its […]