In marketing and PR terms, a case study is usually a written account (increasingly also produced in video format) of a project or application where a company’s products or services have been used to good effect. When drafted and used correctly, case studies are a rich powerful tool that can provide you with a whole […]
As we approach award season – across various sectors – we are beginning to prepare entries for our clients, but just how do you draft award-winning copy? Stick to the word count This might seem obvious, but it’s very important. I have lost count of the number of times I have drafted an award entry […]
The new media revolution has placed more of an emphasis on digital PR in recent years, however, that’s not to say that traditional media relations is less important. Whether your news is good or bad, having a solid relationship with your core media can really make a difference. Here is TMPR’s guide to strong media […]
Potential customers and clients want to know that your company has clients who are completely satisfied. This supports the notion that your company offers quality products, expert services, and exceptional customer support. This evidence often comes in the form of testimonials and case studies, both of which have an important place in your marketing […]
When you first engage with a PR agency it is vital that both parties agree upfront what is expected from each other and what success looks like.Here are few pointers to keep in mind: Communication is a two-way thing Your PR team needs input from all levels of your business in order to make […]
As technology continues to advance, particularly mobile and smart phone devices, the divide between digital and ‘traditional’ PR continues to shrink at a rapid pace. Any potential customer is almost certain to make a web search their first port of call when researching a supplier and your company’s digital footprint is there for all […]