Technical Marketing & PR Celebrates Double Shortlisting in Regional PR Awards

For the second consecutive year, Technical Marketing & PR has been shortlisted in the ‘Outstanding Small Public Relations Consultancy’ category at the CIPR Cymru Wales PRide Awards. The awards recognise leading agencies and individuals in Wales, and celebrates the successes of PR in many businesses and organisations. Technical Marketing & PR has continued to deliver outstanding campaigns and services for a diverse range of clients, and the shortlisting acknowledges the exceptional work of the team.

In addition to the shortlisting for ‘Oustanding Small Public Relations Consultancy’, Technical Marketing & PR is also celebrating the recognition of its Account Executive, David Williams, who has been shortlisted as ‘Outstanding Young Communicator’. David joined the team in 2017, and his prowess in communication along with a passion for PR has contributed greatly to much of Technical Marketing & PR’s recent success.

Commenting on the news, David said: “I’m thrilled to be recognised for my achievements in the shortlisting for ‘Young Communicator of the Year’ at the CIPR PRide Cymru Awards.  When I joined the team I was just beginning my career in marketing & PR, and in a short space of time I am extremely proud of the progress I’ve made.”

Louise Matthews, Director of Technical Marketing & PR, said: “We are extremely pleased to be shortlisted for ‘Outstanding Small Public Relations Consultancy’ again this year. We constantly strive to deliver industry leading marketing and PR services for our clients, and the shortlisting is testament to the commitment of our team. David’s shortlisting as ‘Outstanding Young’ Communicator is indicative of this enthusiasm, and moreso of his remarkable development. I know I speak for all of us when I say we are very proud!”

You can see the full CIPR PRide Awards Cymru shortlist here.  Winners will be announced at the Cymru Wales PRide Awards ceremony on 11th October 2019 at The Exchange Hotel, Cardiff.

The Power of Live Events

So, you’ve nailed your social media marketing. Your email outreach is second to none, and your direct marketing is drawing potential customers to your website. What else could you possibly do to improve your marketing strategy?

It’s time to put yourself out there. Jump in the car, hop on the train or catch the bus – and make yourself known at live events. Whether your business lies in B2B or B2C, trade events, networking events and expos could be an untapped market worth making the most of. A recent survey of over 1,000 senior marketers found that the most successful businesses spend nearly twice as much on live event marketing as the average business, and the majority of these marketers planned to invest more into live events in the future – both in terms of budget and number of events.*

Here’s a few things to bear in mind before you dive in:

 

Raise your profile

By appearing at events, you can position your brand as active and involved within your industry. Signalling your presence within the industry will raise the profile of your brand and contribute to your credibility, thus underpinning your entire marketing strategy.

You will be able to make valuable new contacts at events and establish relationships. No matter how strong your outreach is, there’s no substitute for face to face communication when it comes to developing relationships – so spending time with all of your visitors whether they’re a prospective client or otherwise will encourage them to seek you out in the future. People love working with people, and by making them feel valuable and worth your time you will build a strong rapport.

 

Think about Return on Investment

As with any element of your marketing strategy, you’ll be looking to measure your success at events. That said, tracking your ROI for this particular activity is rarely an exact science.

You can look at lead generation and conversion, coverage and sign-ups, but it’s important to bear in mind that the benefit of events can go beyond tangible statistics. Be prepared to take a holistic view of your performance at events over a period of time, and remember it’s worth targeting which events you’ll attend with your ideal outcomes in mind.

 

Have the materials to back it up

It’s crucial that you have information to hand for anybody who is interested in your business. You should have high-quality literature available at the event in the form of business cards and flyers for visitors to take away which will link to your website and social media.

The content on your website and social media platforms must, therefore, also be reflective of your brand. Potential customers are likely to look to your website for more information, so ensure that it is readily available and presented in the right tone of voice. Your social media pages should support your message and act as a platform to showcase your successes.

 

Events marketing represents a significant opportunity within a comprehensive marketing strategy. Whether you are looking to raise brand awareness, meet prospective clients or generate leads, attending events is an effective way to gain a foothold in the market.

If you’d like more advice on events marketing, or assistance with your social media activity and website copy in preparation, don’t hesitate to get in touch with us.

 

*Bizzabo’s ‘Event Marketing 2019: Benchmarks and Trends’