Technical Marketing & PR expands services ‘Down Under’
A Cardiff-based PR agency has won a major additional contract with existing client, Promethean – a global education technology company – to deliver the communications campaign which will promote the winners of its Australia and New Zealand Grant initiative throughout the region.
The first ever Promethean Grant competition was piloted in the UK last year, attracting entries from 250 schools across the country. Pupils were invited to show their creative skills to win a Promethean ActivPanel – an advanced interactive front of class display – with 30 schools being successful in winning the technology for their classrooms.
The success of the campaign has led Promethean to take the Grant global, and Technical Marketing & PR’s successful track record with promoting the UK incarnation has been recognised with the award of the PR brief for Australia and New Zealand. The company is set to manage the communications activity surrounding the winning schools and their creative campaigns.
The Promethean Grant is also returning to the UK in March 2018, with Welsh schools being encouraged to enter after there were no local finalists last year. Stuart Fraser, Promethean’s Head of Wales, said: “We’ve bolstered the support we offer to our customers throughout the region this year and it would be great to see some Welsh schools as winners.”
Gillian Rhodes, Promethean’s Head of Marketing in EMEA and ANZ, said: “Having seen the excellent coverage and exposure the Technical Marketing & PR team secured for the UK Grant over the last 12 months, there was no hesitation in commissioning them to deliver PR support for the ANZ programme.”
Louise Matthews, Director at Technical Marketing & PR, concluded: “This is a really great result for us and testament to the excellent work of our PR team. It’s a fantastic opportunity for us to take our public relations work to a new international level as well as support a great scheme that encourages creativity and technology in schools. This shows that Wales is a great place to come and do business.”