Christmas is a time for giving… so here’s the gift of 12 days of PR and marketing tips from us here at Technical Marketing & PR.
On the first day of Christmas TMPR gave to me…
A Partridge in a Pear Tree (The marketing branch of your business)
There are many branches of your business that are key to its success. When it comes to the marketing branch, if you don’t have internal resources, bring in scalable and flexible support when you need it. Find out more here.
2 Turtle Doves (Your relationship with the media)
Turtle doves are known for their courtship and loyalty to their partner. This is exactly how your relationship should be with your core media. Deliver on your promises and be available to talk to them at any time. Building good relationships will increase your chances of securing positive coverage. Also in times of crisis, if you have solid media relations they are less likely to be so damaging towards you. Click here for more advice on media relations.
3 French Hens (International reach)
International reach is crucial if you’re looking to expand your business into new markets. Social media is one of the most cost-efficient ways of drawing international attention. The web is a huge space and using social media platforms as marketing tools can really broaden your reach. Find out what Facebook means if you’re B2B here.
4 Calling Birds (Tweet tweet)
Twitter is a really useful social media platform for SMEs when used correctly. You can engage with your customers, check out the competition, develop your brand image and use it for marketing to a wider audience. Follow us on our twitter to keep in touch, we like to share some useful tips!
5 Gold Rings (Winning gold)
We’re so proud when our clients win gold, or are even shortlisted for industry awards. This is a great way to recognise the hard work of your company, to get your name out there and secure some publicity. We can help you identify award opportunities and plan PR around them. Our client Promethean has recently been shortlisted for ICT Company of The Year (Over £3m turnover) at the Bett Awards 2018!
6 Geese Are Laying (Bring your brand to life)
Creative copy writing with a sharp technical edge can really bring your brand to life and ensure that your key messages are always heard and understood. Click here to find out more about creating powerful copy.
7 Swans are Swimming (Drive your business forward)
Swimming is all about moving forward. Case studies and testimonials can be an effective way to grow your customer base. Potential customers like to know you have customers that are completely satisfied. Find out how to create powerful case studies and testimonials here.
8 Maids are Milking (Make the most of your PR agency)
Your PR agency are experts in what they do, use this to your advantage and utilise them for all the help and expertise you can. Regular contact and keeping everyone on the same page is key. See our guide to getting the most from your agency here.
9 Ladies Dancing (Moving in sync with your PR agency)
Having a PR plan is important to make sure you and your agency are in sync. A dance wouldn’t be seamless without choreography, so why engage with a PR agency without a solid PR plan? Find out more about getting the most from your agency here.
10 Lords are Leaping (Aim high in those search engine results)
Leap high in search engine results by getting SEO right. Since Google’s updates to its algorithm, any decent SEO strategy is based on quality, dynamic, multi-media content, blogs, social media interaction and regularly updated web content. Have a look at our guide to digital PR here.
11 Pipers Piping (A consistent flow of content)
Any effective strategy must be sustained, you should always have ideas in the pipeline. One of the first mistakes an organisation often makes when engaging with a PR company in a campaign, is that once there has been a ‘big splash’ things can lose momentum. Work closely with your PR team to ensure there is regular quality output. Check out our guide to getting the most from your agency here.
12 Drummers Drumming (Make some noise)
When it comes to PR it’s all about attracting attention for the right reasons and making yourself stand out from the crowd. Use these 12 tips as a starting point to strengthen your marketing strategy and work better with your agency… and if you don’t have an agency, we’d be happy to chat through how you can maximise your internal resources.
For more tips like these throughout the year, sign up to our mailing list here. From everyone here at the TMPR team we wish you a very Merry Christmas and every success in the New Year!